Au Vodka: Owner, Alcohol Content, Reviews, and Price

A gold bottle that catches your eye from across the bar — that’s Au Vodka’s first move. Behind the flashy packaging sits a Welsh startup that went from a Swansea warehouse to major retailers, fueled by premium positioning and a celebrity investor, and this guide covers ownership, contents, and value.

ABV (Original): 40% ·
Distillation: 5 times ·
Price per 70cl (Original): €39.99 – €50.99 ·
Price per 70cl (Blue Raspberry): €55.00 ·
ABV (Blue Raspberry): 35.2%

For a quick overview, here are the key facts in one table.

Who is Au Vodka owned by?

Au Vodka is a private limited company registered in England and Wales, and its ownership structure is a mix of founders and a celebrity investor. The brand is a product of Swansea, Wales, not a multinational distillery.

Co-founders Charlie Morgan and Jackson Quinn

The brand was founded by Charlie Morgan and Jackson Quinn, both from Swansea. According to a 2024 report from City A.M. (London financial daily), each holds 400 shares in AU Vodka Ltd. The company’s registered address is at 1 Crucible Park, Central Business Park, Swansea Vale, Swansea, SA7 0AR, as confirmed by the brand’s own terms of service and the UK’s Companies House (UK company register).

Celebrity investor Charlie Sloth

Charlie Sloth, a well-known UK radio personality, is also a partial owner. The same City A.M. report states he holds 200 shares in the company. The Sun (UK news outlet) also identifies him as a co-owner alongside the Welsh duo. This celebrity involvement has given the brand a boost in visibility, especially among younger drinkers.

The implication: Au Vodka’s ownership is a tight-knit group of Welsh entrepreneurs and a media figure, not a faceless corporation. That local identity is central to its marketing.

Is Au Vodka 40%?

The alcohol content varies by product. The original Au Vodka is bottled at 40% ABV, while flavored versions come in lower. Here’s how they stack up.

ABV of standard Au Vodka Original

Multiple independent retailers list the original at 40% ABV. Difford’s Guide (spirits reference) records it as 40%, Specs Online (US spirits retailer) confirms 40% on a 750ml bottle, and Heinemann Shop (duty-free retailer) lists the 1L version at 40%.

ABV of flavored variants (e.g., Blue Raspberry)

Flavored expressions, such as Blue Raspberry, are typically 35.2% ABV. Master of Malt (leading online spirits retailer) shows the Blue Raspberry variant at 35.2%, and the same pattern holds for other flavored releases. The lower ABV is standard for flavored vodkas, which often have added sugar or flavorings that reduce the alcohol by volume.

Comparison with other vodkas

For context, most premium vodkas (Grey Goose, Belvedere) are 40% ABV. Some high-proof vodkas like Rasputin Vodka hit 70% ABV, but Au Vodka does not produce a 70% expression. The brand stays in the standard range, with the original at 40% and flavors at 35.2%.

Why this matters: if you’re looking for a strong mixer, Au Vodka original delivers the standard punch. But if you expect a 70% spirit, you’ll be disappointed — the brand is positioned for ease of drinking, not firewater.

The pattern: Au Vodka’s standard ABV meets industry norms, but flavored lines cater to sweet-tooth mixers rather than purists.

Is Au Vodka any good?

Quality is subjective, but the brand has earned some industry nods and a growing fanbase. Here’s what the data says.

Awards and recognition

Au Vodka has been described as “ultra-premium” in marketing materials and independent reviews. While specific awards are not widely documented, the brand’s rapid growth — from a local Swansea startup to international availability — suggests strong consumer traction.

Customer reviews and critic ratings

A review on Michael 84 (spirits blog) notes the smoothness and distinctive flavor, placing it at £32-£35 per bottle. On Specs Online, customer ratings are generally positive, with comments about the striking gold bottle and clean taste.

Taste and quality assessment

Au Vodka is distilled 5 times, which contributes to a neutral, clean spirit. The original is described as “smooth” and “easy to drink” by multiple sources. The flavored versions, especially Blue Raspberry, are sweet and designed for mixing. LoveScotch (spirits retailer) suggests serving it neat over ice, in a martini, or in cocktails.

The catch: “ultra-premium” is a marketing term. At ~€40-55 per 70cl, Au Vodka sits in the same price bracket as Absolut Elyx or Belvedere — but without the heritage. You’re paying partly for the bottle and the brand story.

The consequence: Au Vodka delivers on flash and smoothness, but skeptics may question the value relative to established premium options.

Is Au Vodka posh?

The brand leans hard into a luxury image, from the gold bottle to the price tag. But does “posh” mean “quality” or just “pricey”?

Gold bottle and packaging

The 24-carat gold-plated bottle is the brand’s signature. It’s heavy, shiny, and instantly recognizable. That packaging is a deliberate choice: The Sun notes that the founders wanted a product that looked premium on a nightclub shelf.

Positioning as ultra-premium

Au Vodka markets itself as “ultra-premium,” and the price supports that claim. The original 70cl bottle costs around £30.99 on Master of Malt, while the Blue Raspberry version is about €55 in European markets. That’s comparable to top-shelf vodkas.

Price range and target audience

The brand targets young adults and party-goers who want a status symbol in their glass. The gold bottle is a conversation starter, and the celebrity ties (Charlie Sloth, plus earlier buzz from influencers) reinforce the aspirational vibe. But is it posh? Yes, in the sense of being unapologetically flashy. The trade-off is that you’re paying for the bottle and the brand, not necessarily for a superior liquid.

Which vodka is 70% alcohol?

Some drinkers seek out high-proof vodkas for mixing or infusions. Au Vodka is not one of them, but there are alternatives.

Examples of high-proof vodkas

Rasputin Vodka is a notable example, sold at 70% ABV. Others like Devil’s Spring (80% ABV) and Everclear (95% ABV) are available in some markets. These are often used for making liqueurs or for extreme cocktails.

Why Au Vodka is not 70%

Au Vodka’s standard line is 40% ABV, with flavored versions at 35.2%. The brand focuses on drinkability and mixability, not high alcohol content. There is no evidence from any retailer or the brand’s official site that a 70% ABV Au Vodka exists.

Alcohol content regulations

High-proof vodkas (above 50% ABV) are regulated differently in many countries. In the UK, spirits over 37.5% ABV are classified as vodka, but above 57.15% ABV they may be considered “neutral grain spirit” or need special labeling. Au Vodka stays well within standard limits, which makes it easier to distribute widely.

What this means: if you’re after a high-proof vodka for infusions, look elsewhere. Au Vodka is designed for sipping or mixing, not for lighting on fire.

Clarity: What’s known and what’s not

What the founders and investors say

“The Welsh duo Charlie Morgan and Jackson Quinn are the owners of Au Vodka, and Charlie Sloth is also a partial owner.”

— The Sun (UK news outlet)

“Charlie Morgan and Jackson Quinn each hold 400 shares in AU Vodka, while Charlie Sloth holds 200 shares.”

— City A.M. (London financial daily)

Au Vodka’s rise from a Swansea startup to an international brand is a case study in packaging and personality. For the buyer in the UK or Ireland, the choice is clear: if you want a conversation-starting bottle and are willing to pay a premium for the look and the story, Au Vodka delivers. If you’re purely after the best-tasting vodka for the price, there are more established options. But the brand has carved out a niche that’s hard to ignore.

Frequently asked questions

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